Millenium Bridge, Newcastle upon Tyne
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Hi, I’m Amo. I am a design thinking consultant from Newcastle Upon Tyne focused on helping brands use design-led innovation, strategy and play to solve wicked problems

Unlock innovative thinking to scale your business.

About me

I help decision makers, creative agencies, ambitious brands and early-stage tech businesses answer the big, wicked questions through discovery workshops, research and industry expertise, consolidating insights into executive reports to provide clarity and help make better strategic decisions.

With 8 years digital experience, and a creative approach to problem solving my focus is to help businesses work through a discovery process to explore ideas deeply rooted in user needs.

In close partnership with you, I use design-led innovation strategy to craft solutions that your users want and customers desire.

I am currently looking for new opportunities for full-time work or paid consultancy

So, what is design thinking?

Design thinking is a problem-solving approach that focuses on understanding people’s needs, and coming up with innovative solutions through these selected stages:

Empathise: This is about putting yourself in other people’s shoes. Listen to your customer’s experiences to try to understand their needs and goals.

Define: This asks what is the problem you’re trying to solve? And for whom?

Idea generation: This step is all about generating ideas, with as many solutions as possible, no matter how wild or crazy they might seem!

Prototype: Turning your ideas into something tangible; whether it’s simple prototypes or working mock-ups of your solutions, this stage is designed to test them out and see how they work in the real world.

Test: Finally, you put prototypes to the test, gatherING feedback from customers, users, and stakeholders to see what works and what doesn’t.

How it works

Everything starts with a 15-minute zoom call to find out your needs and goals.

If our goals align, I will discuss with you a follow-up call to arrange a more thorough discovery workshop.

Clients

Northumbria Water, University of Sunderland, Newcastle University, Muckle, Breeze Academy, Bedrock42, Easibathe, Optime, Grape Software, Phillip Parkinson Home Care, Newcastle Startup Week, Powder Butterfly.

Examples

Testimonials

Much of Amo’s work has been with early-stage businesses, helping them to model their opportunity, apply design thinking methods and practices, to develop new products and services. He has always been diligent and focussed on project delivery, spends time understanding clients and their businesses and quickly identifies the key challenges they must overcome.

Chris Angus

Chris Angus

Newcastle University

I worked with Amo on the Arrow project, where he listened to our business challenges, and helped craft four main pillars for our vision, mission, team and offered ideas on how best to map out our roadmap for development.

Racheal Straughan

Racheal Straughan

Founder of Mayfli

One of the standout qualities of Amo was his ability to deliver outputs with precision and excellence. Regardless of the project’s complexity, he consistently demonstrated a keen attention to detail and a commitment to producing high-quality work. This not only impressed our clients but also instilled confidence within the team, knowing that our efforts were in capable hands.

Prof. Savvas

Prof. Savvas

Newcastle University

Awards

  • Masters in Multidisciplinary Innovation (Distinction)
  • Fast Track Design Thinking Certificate, Design Thinkers Academy, London

Want to work with me? I’d love to hear from you

Looking for help on your next project? Want to use design thinking or want help designing your next sprint?

Contact me to discuss your next project.