Once youve built your website, you need to promote it and draw leads, customers and revenue.
For many businesses this means search engine marketing, optimisation and placement however this is not the only way of promoting a website, or attracting new customers (and leads).
Although such paid services as Google AdWords, or hiring expert SEO experts can be beneficial and bring you fast leads, it might be very expensive or way out of your budget.
So, how else can you promote your website?
If you (or your business) have a website, chances are youve heard a lot about web standards, and accessibility and how businesses are working closer towards web standards than ever before.
The reason why standards compliance is becoming important for a number of businesses (and private web owners) is because of a number of reasons.