Websites, with purpose.

Many people ask me why they should “bother getting a website”. It seems to me there is a lot of confusion as to why a website is needed.

A website is a powerful marketing and business tool, one that should have a purpose, and that is to add value to your business.

Typically, your business should have a website because:

  1. You want to sell something.
  2. You want to promote something.
  3. You want to provide information, increase your credibility, trust or social worth through articles, debate, and commentary.
  4. You want to generate prospects, leads, or enquiries that will lead to sales, or referrals.
  5. You want to increase efficiency, productivity, or profitability.

I believe in ‘purposeful websites’. That is, your website should have a ‘purpose’, a meaning, a reason for being; whether it’s promoting your business, a product, a service, a person, or a book – the ideas are the same, you want to encourage customers to trust you, to contribute to your business/website, and ultimately; to buy from you.

Should your business be blogging?

Personal blogging is incredibly popular, however it still has the myth of being incredibly narcissistic, or a just a collection of “rants”, but if its done right – a blog can significantly improve your business image. Since 1999, the number of blogs on the Internet has exploded from a few thousand to to millions. And now business is getting in on the act as a way of increasing their credibility.

Why?

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GTA IV Trailer

gta4

A few hours ago, Rockstar Games presented a short high definition trailer of the upcoming Grand Theft Auto 4. The trailer lasts just under 30 seconds and has exquisste attention to detail.

But will the game actually look like that? Or is it a video cut-scene that they are showing? If its the game, then GTA4 might just be the best looking version of the hit game thus far.

Check it out yourself:

Grand Theft Auto 4 Trailer

How did Gerard Butler get his abs?

300

Zack Snyder’s latest movie 300, the much anticipated epic on Spartan and Persian history has gotten rave reviews (as well as caused international controversy), but what most people are talking about are Gerard Butler’s abs. Were they real, or were they (as many suspect) CGI enhanced?

Men’s Health reports suggest that Gerard’s abs were indeed real, and the result of a 4-7 month killer workout from Mark Twight, a former world-class mountain climber.

…to hasten Butler’s mind-body transformation, [Twight] created what he calls the “300-rep Spartan workout.” (Trust us, 100 reps is plenty hard.) It goes like this: Without resting between exercises, Butler performs 25 pullups, 50 deadlifts with 135 pounds, 50 pushups, 50 jumps on a 24-inch box, 50 floor wipers, 50 single-arm clean-and-presses using a 36-pound kettle bell and 25 more pullups. All this, in addition to utilizing other unconventional yet equally taxing training methods, such as tire flipping and gymnastics-style ring training. Sound like hell? It is.

Five weeks before the cameras were to roll, Butler took on extra sessions with a Venezuelan bodybuilder named Franco LiCastro in order to exaggerate the physique he was after. “I wanted to look really strong,” says Butler. “I’ve seen so many actors play these kinds of roles, and you see all this equipment on either a big belly or skinny little arms.”

Even I suspected that Mr Butler’s abs looked fake, or at least CGI polished. But there are a lot of articles that suggest that Butler’s abs were, are and continue to be real – and that the hardest part for Mr Butler wasn’t getting the abs – but keeping them.

Links:

SEO Basics

Search Engine Optimisation, or SEO, is an umbrella term often used to cover a whole breadth of subjects including Search Engine Submission (SES), Search Engine Marketing (SEM), Search Engine Placement (SEP) and so on.

However, there is no “magic bullet” for SEO, as it’s is an ever changing animal, one where ideas, concepts and theories may change on a regular basis.

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Was the Death Star Attack an Inside Job?

With all the conspiracy theories abounding over the 9-11, Websurdity has compiled a list of conspiracy theories where he suggests that the “Death Star attack was an inside job“.

“We’ve all heard the “official conspiracy theory” of the Death Star attack. We all know about Luke Skywalker and his ragtag bunch of rebels, how they mounted a foolhardy attack on the most powerful, well-defended battle station ever built. And we’ve all seen the video over, and over, and over, of the one-in-a-million shot that resulted in a massive chain reaction that not just damaged, but completely obliterated that massive technological wonder.

Like many Americans, I was fed this story when I was growing up. But as I watched the video, I began to realize that all was not as it seemed. And the more I questioned the official story, the deeper into the rabbit hole I went.

Presented here are some of the results of my soul-searching regarding this painful event. Like many citizens, I have many questions that I would like answered: was the mighty Imperial government really too incompetent to prevent a handful of untrained nerf-herders from destroying one of their most prized assets? Or are they hiding something from us? Who was really behind the attack? Why did they want the Death Star destroyed?”

Websuridty raises uncomfortable Questions about the Death Star Attack, including:

  1. Why were a handful of rebel fighters able to penetrate the defences of a battle station that had the capability of destroying an entire planet and the defences to ward off several fleets of battle ships?
  2. Why did Grand Moff Tarkin refuse to deploy the station’s large fleet of TIE Fighters until it was too late? Was he acting on orders from somebody to not shoot down the rebel attack force? If so, who, and why?
  3. Why was the rebel pilot who supposedly destroyed the Death Star reported to be on the Death Star days, maybe hours, prior to its destruction? Why was he allowed to escape, and why were several individuals dressed in Stormtrooper uniforms seen helping him?

Links:
Uncomfortable Questions: Was the Death Star Attack an Inside Job?

Other ‘Future of…’ events

I missed out on the Future of Web Apps event that was in February, mainly because I only heard about it the day after it closed (so much for being on the cutting edge of what’s going on in the blogosphere), but I did find some other events:

** UPDATE **

I should point out that the best place to find out about upcoming events, is the Yahoo! website, upcoming.org