If you’re a small business owner that uses “web marketing” to help increase credibility, visibility and trust – you’ll know that one of the most effective ways to drive traffic to your website is through making your website viral through using a variety of tactics, which include (but aren’t limited to) blogs, articles, whitepapers, RSS syndication, social networking sites, social bookmarking and of course online video/audio.
Usually, the above tactics are employed on your website. IE: The blog is on your website, the white papers are on your website, and the video is only available on your website, and you use SEO and social networking tactics to bring the traffic to you.
But you may find that your site just isn’t bringing in the traffic that you thought you would be getting
This is where Squidoo comes in.
Squidoo, created by Seth Godin, is a very popular and high ranking social networking website that allows you to create a page (or “lens”) to focus on a topic that matters to you.
A “lens” is a basically an easy-to-build single web page with a collection of “modules” that include pointing to blogs, websites, links, RSS feeds, Flickr Photos, Google maps, ebay auctions, Amazon books, iTunes songs, and much more besides.
The reason why Squidoo is popular is because of its high ranking nature, and people know that Squidoo can be used to drive traffic coming to their respective web pages. This is because Squidoo is different from form sites that offered Internet marketers solutions for promoting their web pages.
Of course it doesn’t end there – you can also make money from a “lens”. Targeted adverts are supplied for your lens and you can get paid for your article. If you’re feeling generous you can donate any proceedings from your lens to charitable causes too!
Writing articles on your website through a blog can add value to your credibility and help draw traffic to your business, and with tools such as RSS feeds, and social networking sites such as Squidoo mean that your business, credibility and trust can go viral.