Never cold call again – review

never cold call

If, like me, you hate cold calling, then you’ll love the philosophy of Frank J Rumauskas Jr. The author of “Never cold call again – Achieve sales greatness without cold calling” articulates in his book the many reasons why believes cold calling is a bad way to do business.

In his book, Frank discusses how cold calling, and by extension, selling, is dead in today’s 21st century information age era. Frank lists the main reasons that cold calling doesn’t work any more. These are:

  1. Cold calling destroys yours status as a business equal
  2. Cold calling limits your production and earnings potential
  3. Cold calling makes timing work against you
  4. Cold calling fails to find the pre-qualified prospects we all need
  5. Cold calling puts you in a negative light and annoys people
  6. Cold calling may get you in trouble with the law
  7. Everyone hates making and receiving cold calls.

I personally hate cold calling – it makes me sick to the stomach thinking about the many reasons why I should call someone who I’ve not pre-qualified beforehand.

So, if selling is out – what is in?

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The London 2012 logo saga

London 2012 logo

What you see above is the newly unveiled London 2012 logo. To me it looks like a branding exercise with a hip brand marketing PR guru wannabe getting his hands on it and throwing so many “managerial” new speak into it and come up with a big fat almighty mess.

Apparently costing over £400,000, the logo is meant to represent inclusion, and some other nonsense… to me it means nothing. If it were meant to represent inclusion, then why not hold a competition within London’s schools? I’m pretty sure that children could come up with a better design than this monstrosity.

I honestly can’t see how Lord Seb Coe saw 4 jagged edged digits and got…

“It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.”

“It is an invitation to take part and be involved.”

“We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals.”

…from it… I mean, even Blair started hyping up the logo as some sort of change, saying:

“When people see the new brand, we want them to be inspired to make a positive change in their life”

Heck, he almost putting it on to a plateau on the same level as some sort of Deity.

Somehow I just don’t see this logo sitting alongside Buddha, Jesus. Even they’d be confused as to what this logo is meant to represent, if anything … apparantly it’s just not a logo — it’s a …

“..truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games – namely to inspire young people around the world through sport and the Olympic values.”

Err, it’s a LOGO… and just not a very good one either.

Design by committee – London 2012 Olympic Logo