A CEO’s guide to Social Media Marketing

Facebook, Ning, Digg, Youtube, MySpace… these are all websites that you or your customers probably have used in the past, either to find old friends, to share ideas, or perhaps you’ve heard about how raving fans have promoted a product/brand for free in a spoof advert on Youtube?

So, you’re probably wondering what is social media/marketing/optimisation? Why bother? What does it all mean? And how can you/your business get involved?

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Review – The new rules of Marketing and PR

New rules of marketing book

An excellent introduction to the world of social media marketing (SMM) methods, tactics and strategies in an easily digestible way.

David Meerman Scott’s book “The new rules of marketing and PR” is an excellent look at how to use new releases, blogs, podcasting, viral marketing and online media to reach buyers directly.

Following on from his 2006 e-book “The new rules of PR“, David Scott’s book looks at the umbrella term of social media marketing and lays out how everyone from Auto Dealership CEOs to even small business owners (ie: tailors, etc) are using everything from blogging to viral marketing to reach their buyers directly.

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Facebook worth $15bn?

According to the BBC news website, Microsoft has recently invested $240m (£117m) in Facebook (article) in exchange for a 1.6% share of the company, totalling to a a value of $15bn (£7.3bn) on a firm that has only been in existence three and a half years.

I remember back in the day when big companies bought up popular buzz-filled websites Microsoft bought Hotmail, and when Yahoo! bought upcoming, when Google bought out Youtube — although this hasn’t happened with Facebook, it does raise questions about whether businesses are buying sites for buzz, branding, or on nothing but hot air?

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Future for the site?

I’m going to be splitting my site up very soon, and will be moving comedy/virals/video games to a more entertainment centered blog, and I’m playing with an idea to launch a fitness website.

I will be turning this site into a much more “corporate” blog, talking about marketing/social media/web issues.

Any updates will be posted on this website.

Review – Karate Kid III

Karate Kid III

Karate Kid III is the lamest movie I’ve ever seen.

Released in 1989, the third-part of the Karate Kid trilogy (yes, I know there was a fourth that was even crappier than this) sees Daniel LaRusso (Ralph Macchio) returning with Miyagi from their trip to Okinawa and suddenly get involved with John Kreese’s desire for revenge over the loss of his karate school.

With Kreese still bitter and angry, he visits an old army buddy in the shape of millionaire Terry Silver who vows to get revenge on both Miyagi and LaRusso, and – ever the business opportunist, realises the full business potential of getting into the karate school game.

To this end, Silver hires Karate Kid “bad boy” Mike Barnes, and hatches a plot to unstablize the relationship (more on this later) between Miyagi and LaRusso and forcing LaRusso into defending his championship again. However Miyagi flatly refuses to train LaRusso.
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Torrent OiNK’s Takedown

Recently an IT consultant, Alan Ellis, 24, from Teeside, was arrested for running torrent-tracker website “OiNK”, and had his website closed down.

Alan was held on suspicion of conspiracy to defraud and copyright infringement, and is now on police bail pending investigation, and has spoken out against his arrest, stating that he “has done nothing wrong”, citing that if his crime was to provided links for downloading illegal material, then Google should also be prosecuted for the very same crime.

Law enforcement agencies across the world have stepped up a gear on File-sharing P2P/Torrent websites, chasing down those who have illegally shared music, or breaking RIAA copyright.

However this recent arrest has made a lot of buzz on the social sites, and has raised questions yet again about the legitimacy of the claims of the record industry about the use of P2P/Torrent sites to distribute music.
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jQuery auto-complete and other Ajax resources

nodstrum.com has posted a jQuery auto-complete tutorial which integrates with PHP/MySQL.

There are literally tons of Ajax resources out there, perhaps too many to digest in one sitting, and one can get overwhelmed with the right framework to use and in what context to use them, but I do find AjaxRain to be a good resource for finding upcoming and current Ajax apps.

Links;

Simple jQuery example

This is a very simple jQuery example which shows a HTML defintion list being hidden and shown when clicking on a parent branch.

Although this is a very basic example of jQuery in action, it does show the ability to separate Javascript actions and your HTML.

This code assumes you have the jQuery library in the same folder as your html.

You can also find an alternative Defintion list menu action on this demo page, as well as this screencast.

Code:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" 
    "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
<head>
    <title>jQuery | Example</title>
    <meta http-equiv="Content-type" content="text/html; charset=utf-8" />
    <meta http-equiv="Content-Language" content="en-gb" />
    <meta http-equiv="pragma" content="no-cache" />
    <meta http-equiv="expires" content="-1" />
    <script type="text/javascript" src="jquery.js"></script>
    <script type="text/javascript">

      // is document ready?
      $(document).ready(function() {

                // hide all DD automatically
		$('#faq').find('dd').hide();
		
                // if dt clicked then slide up or down.
		$('#faq').find('dt').click(function() {
			   answer = $(this).next();

			 if (answer.is(':visible')) {
				 answer.slideUp();
			 } else {
				 answer.slideDown();
			 };
		 });

	});

    </script>

    <style type="text/css">

		dt {
			cursor:pointer;
		}
		dt:hover {
			border:1px solid red;
		}
    </style>
</head>

<body>

<div id="faq">
	<h1>FAQ</h1>

	<dl>

	  <dt>block-level elements</dt>
	  <dd>
		<p>
		  in html, block-level elements may generally contain
		  inline elements and other block-level elements. they are
		  usually formatted differently than inline elements,
		  typically on a new line in visual browsers.
		</p>
	  </dd>

	  <dt>inline elements</dt>
	  <dt>text-level elements</dt>
	  <dd>
		<p>
		  inline (or text-level) elements generally only contain
		  character data and other inline elements.
		</p>
	  </dd>

	</dl>


	<dl>
		<dt>Coffee</dt>
		<dd>Black hot drink</dd>
		<dt>Milk</dt>
		<dd>White cold drink</dd>
	</dl>
</div>

</body>
</html>

R Kelly’s Trapped in the Closet

R Kelly

One of the most ridiculous things I’ve watched on Youtube is “R Kelly’s Trapped in the Closet“. A hip-hop rap opera that is so silly and ridiculous it’s been parodied so many times by the likes of MadTV, Weird Al, and more.

What makes it funnier is that R Kelly is *totally serious* about the whole thing, you can’t help but just laugh at him (note, not with him).

Additionally the whole “trapped in the closet” is in itself a joke, considering R Kelly’s well known indiscretions, once being caught with a minor.

Take for example this classic scene where some cop finds his partner is cheating on him, this scene is just … well I don’t even think there is a superlative that describes exactly what this thing is.

Anyway, if you have the stamina, or the courage – or are just bored and want to waste a lazy Sunday, you can’t go wrong with this silly black hip-hop opera series.Links and resources;