Using search engines as a way of promoting/marketing your website is often clouded in confusion, such as terms as “black hat”, “white hat”, etc.
If you’re just getting started with a business, it can be very confusing, frustrating and just plain annoying.
Fortuently I’ve found an excellent video discussion I found on found on Guruonline which introduces you to the basic topics of search engines and it cuts through the hype of what SEO is all about, and is an excellent resource for those who are just starting out, or have a small business and just want clear-cut answers.
Video: Search Engines – How to improve your rankings get to the top! (Guruonline.tv)