What every CEO must know about their website A quick run-down of questions to ask about your current new media marketing strategy; Purpose What is the overall purpose and goal of the website? (ie: sell cars, sell products, get leads)? Traffic How much traffic is the site getting per month, and has this increased/decreased since last month? Where is the site ranked on […]
Why small is the new big In Seth Godin’s book, “Small is the new big“, Godin details why he believes that personal relationships still matter, that a one-to-one relationship is worth more than a big name brand with countless awards, sales people or account managers. “Small means that the founder is involved in a far greater percentage of customer interactions. Small […]