Rockstar have recently released trailer 3 of their upcoming video game “Grand Theft Auto IV”. GTA IV is to be released some time next year, and is due to be released on various platforms, including x-box 360 and PS3.
More info about GTAIV can be found on Rockstar’s website.
Warner Brothers’ is using viral marketing to build buzz for their latest movie “The Dark Knight”, the sequel to “Batman Begins”.
As widely reported on superherohype.com, Warner Brothers’ marketing department are going overboard sending fans on a “treasure” hunt, and are being asked to do specific things, such as playing games, video, calling telephone numbers and visiting websites.
Dark Knight Viral Campaign Blog (superherohype.com)