Warner Brothers’ is using viral marketing to build buzz for their latest movie “The Dark Knight”, the sequel to “Batman Begins”.
As widely reported on superherohype.com, Warner Brothers’ marketing department are going overboard sending fans on a “treasure” hunt, and are being asked to do specific things, such as playing games, video, calling telephone numbers and visiting websites.
Original article;
Dark Knight Viral Campaign Blog (superherohype.com)