in Apps

Ready to go mobile?

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There’s no question that’s there’s a mobile movement going on. Smartphones are everywhere and their usage is on the up.

As reported in Techcrunch, Facebook have over 845 million users every month, and more than half use mobile (Read article).

But it’s not just Facebook, mobile is increasing in popularity amongst other businesses. Starbucks recently announced that it will allow its customers to pay for drinks via their mobile transaction app service.

Of course, it’s not strictly limited to “apps”, smartphone ready websites (or mobile-ready websites) are also on the move.

In Singapore, mobile app replaces loyalty cards via QR codes (article).

Of course, its not just business. Smartphone apps are being used in the medical industry, food industry; in short — mobile is not only here to stay, it will increase its foothold in our daily life.

The numbers

At a recent event held by Google in New York on 10th February 2011, Google reported a 400% increase in the number of searches being carried out on mobile devices, compared to the same time last year. This means that 20%, or roughly 1 in 5 Google searches, is now being carried out on a mobile device or smart phone and, Gartner predicts that by 2014, more people will access the internet from their mobile devices than from their PC desktops.

For more mobile trends, read Top 10 Mobile Internet Trends (via Slideshare.net)