Startup Britain – Pitching to Chillingo

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On Monday 14 October I was in London as finalist to pitch a game to the Chillingo team as part of the week long Tech4Startup Britain event being held in Canary Wharf.

The Chillingo Team were:

  • Matt Dixon, Sales & Business Development Director, Chillingo
  • Andy Needham, Head of Production, Chillingo
  • Daniel Tausney Public Relations, Chillingo.

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As a finalist, I was pitching my cocos2d game, “Bootleggers of America” to Chillingo; perhaps the UK’s biggest iOS games publihser; it was an incredibly once-in-a-lifetime occasion to be pitching to a fantastic games publisher amongst such a fantastic and diverse crowd.

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About the game

The game I was pitching was “Bootleggers of America“, a Prohibition-era pick-up and deliver economic game that is similar to the old space trading games of the 80s, or if Drug Wars of the early 1990s, except the twist in my game is that you are responsible for producing your own goods, picking your own goons and making much deeper decisions beyond buying low and selling high.

The game takes ideas from the PC-game, “Gangsters:Organized Crime”, and other mafia trading games to create a fictional world where you play as a Mafia don of your own crime family with the idea to make as much money from Speakeasies and Illegal bootlegging operations during the Prohibition-era.

Although the consensus from the mobile app experts was that mobile players want to “dip in and dip out”, and that long-haul strategy games do not work well on mobile; I have seen a few games that have proven that they will work for a specific niche of players.

My game plays is aimed to this niche and is a premium, solitaire, long-haul strategy game designed to play on the train, I felt that with games like “Transport Tycoon” recently being released on iPad that the idea that premium long-haul strategy games for iPhone, iPad can work.

With this in mind, I felt that Chillingo could help get it published and help prove that the market isn’t about 15-second games.

My pitch to Chillingo

My pitch was about getting their help to turn the game from what it is now, and turn it into an isometric city with Game Center integration and allow you to play against other players; of course this would require servers, and a large scale technology support that only Chillingo or other games publishers could provide.

This would mean, helping out with new art work and giving help on the technical level to provide the game servers similar to the other games they currently publish.

Post-Pitch advise

Rightly, Chillingo felt the game didn’t seem innovative or brough anything “new” to the table; plus they could not help with the technical challenge of delivering content via servers, websites, etc; and advised me to look at the game again and try to deliver such a product myself.

The future for Bootleggers

Right now, I feel the game needs to be refreshed with an Isometic city, and integration with Game Center and the ability to play against other players.

In order to do this, I’m going to need raise funds from something like Kickstarter or IndieGoGo.

When this will happen, I’m not sure; there are a few things in flux — but releasing a premium game that caters to the fans of long-haul strategy games, the mafia theme and “Gangsters:Organized Crime” into a strategy game that people will enjoy.

Other pictures I took;

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10 reasons your business needs to go mobile, today

There can be little doubt that mobile is crushing it for small businesses’ in local search. Increasingly, customers are using mobile smartphones to browse, surf, search and buy products and find services.

And yet, many business still aren’t using mobile marketing effectively for their business; or understand the reasons why.

So let’s go through 10 of the most popular reasons why your businesses needs to consider going mobile.

1. The growth of mobile-internet searches is increasing, and un-deniable

Searches via smart phones and tablets for local businesses like yours is one of the fastest-growing mobile activities.

Mobile Internet searches have grown by 500% over the past two years and companies like Google, Yahoo! and Mozilla and taking this trend very seriously and are leading the charge as they’ve seen the growth of searches mean that they must offer services to these smart, savvy customers.

The problem for your business is that if your website was designed for the “Internet” then mobile users are being cut out, they cannot find the information they want, they find the websites take too long to load; and most likely they’ll stop using your website and go to your competitor.

That’s money on the table!

The solution is simple, a mobile website that caters to these leads and grow the number of potential customers you have.

2. 50% of all mobile searches are local

When people look for services or businesses, they invariably search for local businesses, products and services; this number increases if they are on a mobile device.

Indeed, local mobile searches are projected to exceed desktop searches for the first time in 2015 more and currently more than 1/3 of all Internet searches performed on mobile devices are for “local” products and services. In a nutshell, this means that these consumers are searching for YOUR businesses.

local-search-graph

The above graph shows the increased usage of mobile devices like smartphones are used in local searches in the US, and the numbers are the UK are not only following this trajectory, they are growing.

3. 61% of users call a business after finding them on their smart phone

Customers who use a mobile smartphone to searching for a local business are hungry, and ready to take immediate action; they are hot, ready-to-spend customers. Just many customers are you losing because your website is not mobile friendly?

4. 59% of users visit a business after finding them on their smartphone

In the world of the Internet, conversions matter; and its been proven through research by Google, and others that consumers that search for a local business via mobile are more likely to visit a business having found them on a smartphone.

This is real, serious money.

5. 71% Smartphone users that see adverts for a local business will do a mobile search

When consumers see TV, printed or other adverts; the numbers show a high percentage of people will search for the business via their smartphone.

6. 45% of mobile users are between 18 and 29 and use mobile search daily

The numbers of young, hip urbanites using mobile smartphones to search for your business is increasing, that means you need to cater to them or risk losing them to the competition.

7. 53% of shoppers compare in-store prices to online prices while shopping.

It’s true. Even Google admits this. A high percentage of shoppers shop around both in physical shops and virtual e-commerce shops on their smartphone devices for the best price and the best deal.

They want to make snap buying decisions and find the information they want quickly and easily. If they can’t, it’s likely they’ll not use your services.


The numbers don’t lie. Mobile is here and your business needs to go mobile. Today.

Sources:

Sources:
* Google – Understanding Mobile Marketing
* Emarketeer
* Mobithinking
* MobileMarketing MAgazine