There can be little doubt that mobile is crushing it for small businesses’ in local search. Increasingly, customers are using mobile smartphones to browse, surf, search and buy products and find services.
And yet, many business still aren’t using mobile marketing effectively for their business; or understand the reasons why.
So let’s go through 10 of the most popular reasons why your businesses needs to consider going mobile.
1. The growth of mobile-internet searches is increasing, and un-deniable
Searches via smart phones and tablets for local businesses like yours is one of the fastest-growing mobile activities.
Mobile Internet searches have grown by 500% over the past two years and companies like Google, Yahoo! and Mozilla and taking this trend very seriously and are leading the charge as they’ve seen the growth of searches mean that they must offer services to these smart, savvy customers.
The problem for your business is that if your website was designed for the “Internet” then mobile users are being cut out, they cannot find the information they want, they find the websites take too long to load; and most likely they’ll stop using your website and go to your competitor.
That’s money on the table!
The solution is simple, a mobile website that caters to these leads and grow the number of potential customers you have.
2. 50% of all mobile searches are local
When people look for services or businesses, they invariably search for local businesses, products and services; this number increases if they are on a mobile device.
Indeed, local mobile searches are projected to exceed desktop searches for the first time in 2015 more and currently more than 1/3 of all Internet searches performed on mobile devices are for “local” products and services. In a nutshell, this means that these consumers are searching for YOUR businesses.
The above graph shows the increased usage of mobile devices like smartphones are used in local searches in the US, and the numbers are the UK are not only following this trajectory, they are growing.
3. 61% of users call a business after finding them on their smart phone
Customers who use a mobile smartphone to searching for a local business are hungry, and ready to take immediate action; they are hot, ready-to-spend customers. Just many customers are you losing because your website is not mobile friendly?
4. 59% of users visit a business after finding them on their smartphone
In the world of the Internet, conversions matter; and its been proven through research by Google, and others that consumers that search for a local business via mobile are more likely to visit a business having found them on a smartphone.
This is real, serious money.
5. 71% Smartphone users that see adverts for a local business will do a mobile search
When consumers see TV, printed or other adverts; the numbers show a high percentage of people will search for the business via their smartphone.
6. 45% of mobile users are between 18 and 29 and use mobile search daily
The numbers of young, hip urbanites using mobile smartphones to search for your business is increasing, that means you need to cater to them or risk losing them to the competition.
7. 53% of shoppers compare in-store prices to online prices while shopping.
It’s true. Even Google admits this. A high percentage of shoppers shop around both in physical shops and virtual e-commerce shops on their smartphone devices for the best price and the best deal.
They want to make snap buying decisions and find the information they want quickly and easily. If they can’t, it’s likely they’ll not use your services.
The numbers don’t lie. Mobile is here and your business needs to go mobile. Today.
* Google – Understanding Mobile Marketing
* MobileMarketing MAgazine